Sunday, October 19, 2014

Will Robots rule the world?

The way human race is innovating on technology front, it's not very far that most of the work in the world will be done by machines or robots. If we look into history, progressively we have seen that the power has been shifted from rulers to masses. Democracy has done that shift by periodically making decisions about who is going to rule next. This is not the case as when the rulers were decided by birth. With advance in technical systems, it's quite possible that sometime in future, the rulers will be evaluated on every second basis. Like the 'Likes' and 'Dislikes' of social sites. So will it also happen that when robots will become the workers of the world, some day in future they will ask for their

Friday, October 10, 2014

Google will not update PageRank anymore?

It's sort off official? Google is not going to update the pagerank any more. This is as mentioned in 'English Google Webmaster hangout' by John Mueller. You can see the video here. For relevant part on pagerank see the video from 19 minutes onward.

Sunday, October 5, 2014

Linkless SEO

In the start of web, pages were indexed in search engines by submitting them to web directories. You make a web site and register it against a category/subcategory. The most famous of them was Yahoo, the golden age of Yahoo.

However which page show in search in the order of rank required the search engines to crawl the page and based on keyword density put them in an order. The problem is that everyone want number one position in the search result, so people started stuffing pages with keywords. By keyword analysis search engines tried to understand the quality of a page against a keyword.

Came Google and came the idea of page rank. The premise was that people can manipulate their own

Spammy way of promoting web pages

There is good and there is bad. There is yin and there is yang. There are good ways to building web pages and there are spammy ways of doing that. I have covered the aspect of quality of content in a different post here. Now let's look into the other way of building pages also known as spammy way. Building spam is about building pages whose sole aim is to get high in the search to drive the traffic their way. 

Let's look into various such concepts which come in the category of spamming and may lead to deindexing from search engines or a possible ban. Most of these concept have a useful element in it but with time these were manipulated to rank higher on search results.

Quality of Content

There is an old saying in web "Content is the king". Finally what makes or breaks the thing in long run in web is the quality of content. In fact, it's not just the web but any industry which depends on content. Take it to a more abstract level, the make or break in the long run is the content of your actions that will be a huge determinant on the quality of success. There are other aspects like marketing and positioning, which are important but we will not get into here. But the core of everything is the quality of content, if you are looking for a long run. If you are looking for a flash in the pan than other aspects become more important than the content and those are personal choices in terms of handling

Wednesday, October 1, 2014

Nofollow links

Inbound links are very important for the success of a web page. Google considers those inbound links to calculate the web page's pagerank. The more inbound link a page has got, it means higher authority is assigned to that page and the page appears higher in the search results. The higher the page gets into search result, the more chance it has got for user visiting it. 

Earlier for Google, pagerank was a very important criteria to decide the location of page in a search result. Though with time Google has been moving out of it and it is one of the signal among more

PageRank

Pagerank is one of the most important terms in web and is named after Larry Page, founder of Google.  Pagerank is a sort of ranking given to a page in the world wide web or Internet. Google assigns a page rank of 0 to 10. 0 is the lowest rank and 10 being the highest. 

Pagerank in simple terms

Pagerank simply means the authority or the importance of a page. The simple idea on which page rank is based is the number of inbound links pointing to a particular page. Inbound links are the href or anchor tag in other web pages, that point to current web page. For more detailed discussions on various links you can follow here.

Think it in real world. How the authority or the rank of a person is determined. It's by how many