Indian society is going through a massive shift in terms of social, cultural and financial landscape. The changes have been more emphasized in last decade. The old rules of the game are no longer valid.The standard way of living till couple of decade back was to do a job and accumulate capital all along. The money was usually kept in Fixed deposits. When the retirement was near, invest the money on a retirement property and hopefully live on pension for the rest of life. The lifestyle used to be modest and aspirations of the society was low. There was not much influence of media and Internet. Villages were quite immune to the cities and cities themselves used to evolve slowly. The impact of consumerism of western world was very low.
Things started changing post 90's after liberalization. With foreign investment we got exposed to the foreign cultural and social notions. The aspirations started increasing. Everyone wants best for them.